Twelve businesses. Always on the operator side — not as a clinician, but as the entrepreneur building the thing around the clinic.
Years in aesthetics
Businesses built
Podcast episodes
2006 — now Australia's largest cosmetic surgery operator
Grew the injectable category from its earliest days
2012 — 3 locations (2 accredited day facilities + 1 licensed hospital), NSW & QLD. $40M peak revenue. Surgeons, anaesthetists, nurses & support staff.
7 locations, consistently the most profitable in the network — 4 sold to KKR, 2022
"Skin: The Essential Australian Guide" (Fairfax Books, 2009)
Allergan, Hugel, Evolus, Alma, Merz
Inside Aesthetics — 60–80K monthly listeners, close to 8 years running
Twelve businesses. Twenty years. Always on the operator side — not as a clinician, but as the entrepreneur building the thing around the clinic. Cosmos Clinic came first, co-founded in 2006 and now Australia's largest cosmetic surgery operator. Then came the General Manager role at Laser Clinics Australia, where the injectable category was still finding its feet.
The Cosmetic Institute followed in 2012 — three locations across New South Wales and Queensland, two ISO-accredited day surgery facilities and one licensed hospital, with a full team of surgeons, anaesthetists, nurses, and support staff. Along the way there was also a book: Skin: The Essential Australian Guide, published by Fairfax Books in 2009.
Peak annual revenue
Australia's breast aug market
Exit — 4 locations, 2022
The Inside Aesthetics Podcast started as a passion project and became one of the most listened-to voices in global aesthetics — 60–80,000 listeners every month, close to eight years running, more than 400 episodes. That audience eventually became a community: the Inside Aesthetics app launched and hit over 600 members in its first six weeks.
A recognised global KOL on business in aesthetics, and a strategic advisor to some of the world's leading pharmaceutical and device companies:
On stages across Australia, Europe, and North America, the topics are always the ones this industry tends to overlook: financial literacy, consultation excellence, and the patient journey.
Today I put all of that — the wins, the setbacks, and two decades of hard-won experience — into helping practitioners, clinic owners, and brands get the business side right.
In 2012 I founded The Cosmetic Institute. Within three years it captured 50% of Australia's breast augmentation market, hit $40M in annual turnover, and was valued at $100M. It then collapsed, costing me $25M personally and teaching me more about leadership, risk, and complacency than any course ever could.
TCI grew to three locations across NSW and Queensland — two ISO-accredited day surgery facilities and one licensed hospital — with a full team of surgeons, anaesthetists, nurses, and support staff.
Regulatory scrutiny and the complacency that comes with rapid growth brought it down — a personal loss of $25M and a hard reset on how I lead.
I returned to my LCA franchises and built them to seven of the network's most profitable locations, selling them in stages — four to KKR in 2022, the rest to other buyers. The rebuild taught me as much as the rise.
Buying and selling businesses, lease and 3PL negotiations, ground-up build-outs, product reformulation, supplier relationships, HR, legal disputes, and day-to-day operations — end to end.
Keynotes, panels, and workshop sessions on clinic growth, consultation excellence, and the business side of aesthetics. Select recent engagements:
Sydney, 2022
Sydney, March 2026
Multi-city, Australia
Stockholm, 2025
Annual speaker, 2024 & 2025
Toronto, 2025
Perth, 2025 & 2026
Sydney
Australasian Society of Cosmetic & Procedural Dermatologists, 2023